The quick answer: Daesun released a Bukangi-themed edition of its Daesun soju on October 8, 2026. The company’s public announcement does not provide a store-by-store stock list, so no specific shop can be guaranteed to have it. Your best starting point is to ask local retailers or restaurants that already carry Daesun soju—and check before making a special trip.

What is Bukangi soju?

Bukangi is the nickname of the shark that became a talking point after appearing in the artificial waterway at Busan North Port Waterfront Park. As interest spread, Busan-based brewery Daesun Joojo released a special edition of its Daesun soju featuring a cheerful shark riding a wave, set against blue water and splashes.

The edition launched on October 8, 2026. It connects two recognizably local things: a much-discussed Busan waterfront story and a soju brand associated with the city. For visitors, the label is a small piece of contemporary Busan pop culture—not a separate type of soju advertised as having a different recipe.

Read Daesun Joojo’s official announcement ↗

Where can you find the Bukangi edition?

There is no verified public store locator for the special label in the company’s announcement. Availability may vary by delivery, retailer and remaining stock. These are sensible places to ask, not confirmed stockists:

  • Local supermarkets and liquor shops: Ask whether they have the Bukangi-labeled Daesun bottle, rather than just regular Daesun soju.
  • Convenience stores: It is worth checking nearby branches, but do not assume every chain or branch received the special edition.
  • Restaurants and Korean barbecue spots: Restaurants that serve Daesun may be able to tell you whether the special label has arrived. The bottle on the table can depend on current stock.

If you are staying in Busan for a few days, check places near where you already plan to eat or shop. Calling or messaging ahead is more reliable than crossing the city just to look for a particular label.

Show this phrase to staff:
대선 부캉이 에디션 있어요?
Daeseon Bukangi edisyeon isseoyo?
“Do you have the Daesun Bukangi edition?”

You can also show them the Korean phrase on your phone. It may help staff understand that you are looking for the shark label, not just any bottle of Daesun.

Why has Bukangi taken over Busan?

Bukangi became a local talking point after appearing at North Port Waterfront Park, drawing residents and visitors curious about the unexpected shark. Local businesses began referencing the character in their own promotions, and the Daesun bottle is one example of that enthusiasm moving into everyday products.

That is part of what makes the story interesting to travelers: Busan is not only its famous beaches and landmarks. Local jokes, neighborhood happenings and products tied to a moment can also tell you something about the city’s current mood.

Want the backstory before visiting the waterfront? Read our Bukangi guide: what happened at North Port and what visitors should know. The shark’s location and sighting status can change, so do not plan around a guaranteed sighting.

A local tip: make it part of a wider outing

If you are exploring central Busan, treat the Bukangi edition as a fun extra rather than the sole reason for a trip. North Port and the surrounding old-city area can be combined with other stops depending on your route. Our three-day Busan itinerary can help you group sights without unnecessary backtracking, and the neighborhood food guide is useful when deciding where to eat nearby.

Soju is an alcoholic drink. Only purchase or consume it if you meet the legal age requirements in Korea, follow local rules, and never drink and drive.

Sources and availability note

Checked November 2, 2026. No store-by-store availability list was included in the public announcement reviewed for this guide. Stock, participating retailers and restaurant availability have not been independently confirmed; contact the shop before visiting.

Read the Bukangi North Port story → · Explore Busan’s local food guide →